10 Social Media Post Ideas That Educate and Engage Physical Therapy Clients

Want to grow your physical therapy practice and keep patients motivated between visits? Social media is one of the best tools for PT marketing, allowing you to deliver expert advice, build trust, and showcase your unique approach. Here are ten social media post ideas for physical therapists that will educate, inspire, and engage your clients—while boosting your local reputation and brand awareness.

1. Demonstrate Simple Home Exercises

Share short, easy-to-follow videos or step-by-step photos of exercises patients can do at home to aid recovery, improve flexibility, or prevent injury. Walk through the movement, explain its purpose, and point out common mistakes to avoid. These practical demonstrations empower clients to take charge of their health between sessions. For inspiration, check out how Cornell Health PT demonstrates exercises on video or explore these video marketing ideas for PTs.

Quick tip: Always specify which conditions each exercise helps with—such as “knee pain relief,” “shoulder mobility,” or “posture improvement.”

2. Break Down Common Injuries or Diagnoses

Use educational carousels or infographics to explain frequent injuries like rotator cuff strains, plantar fasciitis, or lower back pain. Walk through symptoms, likely causes, and what clients can expect from PT treatment. The goal is to make complex medical info understandable and actionable for everyone. Browse these PT content ideas and patient education insights to see how other PTs break it down.

Reminder: Use plain language and visuals—no jargon!

3. Share Patient Progress Stories

Spotlight real patient journeys (with proper consent), showcasing milestones, before-and-after photos, or heartfelt testimonials. Walk your audience through the patient’s initial struggles, the treatment plan, and their progress. These stories are powerful social proof that can motivate others to start their own PT journey. For examples, take a look at these inspiring PT patient stories or success stories on ChoosePT.

Quick tip: Always get written consent and focus on the patient’s perspective, celebrating their hard work and dedication.

4. Offer Tips for Everyday Movement and Ergonomics

Share advice on optimal desk setup, correct lifting techniques, or safe ways to exercise at home and work. Prevention-focused posts establish you as a go-to resource and show you care about your clients’ well-being beyond the clinic. You can also include quick stretches or micro-breaks that are easy to implement. See how PTs share ergonomic tips on Instagram and movement advice in reels.

Reminder: Try themed days like #MovementMonday or #WellnessWednesday for regular engagement and to create posting consistency.

5. Host Live Q&A Sessions

Go live on Instagram or Facebook to answer followers’ questions about injury prevention, rehab timelines, or what to expect in their first PT session. This format allows for real-time interaction, builds trust, and shows you’re approachable and knowledgeable. For more ideas, see these practical tips for PT social media engagement.

Quick tip: Announce your live session a few days ahead, collect questions in advance, and save the session as a highlight for future viewers.

6. Myth-Bust PT Misconceptions

Create posts or stories that tackle common physical therapy myths like “PT is only for athletes,” “rest is always best,” or “you need a referral to see a PT.” Use polls, quizzes, or fun visuals to encourage interaction and educate your audience. See how others do it in these engaging PT myth-busting examples.

Reminder: Invite your followers to submit myths or misconceptions they’ve heard for you to address in future posts.

7. Introduce Your Team and Clinic

Showcase your staff members with photos, fun facts, and their PT specialties. Offer a virtual tour of your clinic or highlight unique aspects of your facility. Personal touches make your practice feel more welcoming and help potential clients feel comfortable before they even walk in. For more inspiration, check out these social media post ideas for PT clinics.

Quick tip: Use Instagram Stories Highlights to keep staff intros and clinic tours easily accessible for new visitors.

8. Promote Workshops, Free Screenings, or New Services

Share visually engaging graphics or videos about upcoming workshops, posture screenings, or new offerings like telehealth PT. Include a clear call to action for followers to register, DM for details, or tag a friend who might benefit. See how successful PT clinics get the word out by reviewing this social media case study.

Reminder: Boost urgency with countdown stickers and reminders in stories as the event date approaches.

9. Share Motivational Quotes and Recovery Tips

Post encouragement, wellness affirmations, or mindset strategies for staying positive during rehab. Pair these quotes with photos from your clinic or patient success stories to make them more authentic and relatable. For real-world examples, see these patient motivation and recovery tips.

Quick tip: Use your own words or favorite quotes from patients (with permission) to make your posts stand out.

10. Start a Weekly Challenge or Hashtag Campaign

Launch a posture challenge, daily stretch series, or “steps per day” goal using a custom hashtag. Encourage followers to participate, share their progress, and tag your clinic. Engage with every participant by liking, commenting, and sharing their posts to build a strong online community. For ideas on what works, browse these creative challenge ideas for PT social media.

Reminder: Recognize and reward participation—feature top contributors in your stories or offer small prizes for engagement.

Try mixing and matching these physical therapy social media ideas to keep your feed fresh, educational, and engaging all year long. If you want help building a PT marketing strategy that really delivers, reach out to MG Media Creative for expert support and proven results.