How Much Should a Wellness Practice Spend on Marketing?

bree130
Jun 1
2 min read

In the crowded world of wellness, standing out isn’t just about having a great service or a beautiful studio. It’s about getting in front of the right people, at the right time, with the right message. That’s where your wellness business marketing budget comes in—and why it might matter more now than ever before.

Industry Averages for Wellness Businesses (And Why They Often Fall Short)

If you Google “how much should I spend on marketing,” you’ll see a lot of generic advice—usually to invest 5-10% of your gross revenue. In the wellness industry, that usually translates to somewhere between $1,000 and $5,000 a month for small-to-midsize practices.

But here’s the catch: industry averages are just that—averages. They don’t account for a fiercely competitive local yoga studio, an up-and-coming telehealth coach, or a boutique wellness retreat aiming for national recognition. Many thriving wellness brands are investing well above these averages, especially when launching new services, opening locations, or rebranding.

How to Reverse-Engineer Your Budget from Your Monthly Revenue Goals

Instead of starting with an average, try working backward from your goals. Let’s say you want to add $10,000/month in new revenue. If your typical client spends $200 per month, you need 50 new clients.

Now, let’s say your average cost per new client (from your marketing data) is $70. That means you’ll need to invest $3,500 in marketing to hit that revenue goal. If your market is extra competitive—or your brand is just getting started—you may need to invest even more in the first few months to get traction.

No matter the numbers, this approach keeps your marketing budget tied directly to growth, not just industry averages.

Where Your Budget Should Actually Go

Here’s where a lot of wellness practices get stuck: spending everything on one channel. The best results come from a smart mix:

Digital Ads: Google, Facebook, and Instagram ads to drive quick traffic and bookings.
Brand Marketing: Invest in your visual identity, website, and professional photography.
Automation: Email/text automations for nurturing leads and keeping current clients engaged.
Content: Educational blog posts, wellness tips, and video content to build trust and SEO.

Every dollar should have a job—if you can’t measure it, rethink it.

What Happens When You Underinvest: Real Talk on Lost Revenue

Underinvesting in marketing is like trying to fill a bucket with a hole in it. You may have a beautiful space and life-changing services, but if nobody hears about you, growth stalls. We see it all the time: amazing wellness businesses relying on word-of-mouth alone, missing out on clients who are searching for exactly what they offer.

The truth? Losing just a handful of new clients each month because of low visibility can add up to tens of thousands in lost revenue over a year.

Ready to Get Strategic?

Want personalized advice on your marketing budget? You’ve got two easy options:

Join our next live strategy session: Sign up here to get on the waitlist and get real-world tips you can use right away.
Book a one-on-one growth strategy session with Marina: Schedule your call here for a private deep-dive into your wellness business goals.

Let’s make your marketing dollars work smarter—so you can grow faster.