First, let's talk content.
Here are the types of things your community DOES NOT care about
Your Mock Up Photos
Photos of the Surrounding Community
Holiday Wishes
Worried because you post things like this ?
Don't worry! We see it all the time.
Here is the type of content that your community DOES care about.
Highlighting Amenities
Creating an Atmosphere / Visualizing Themselves in the Space
Real Community Collaboration
In today's digital age, social media isn't just a platform for sharing photos and memes; it's a powerful tool for connecting with potential tenants and driving leases at apartment complexes. But here's the catch – to truly stand out and make an impact, your content needs to resonate with your community on a deeper level. It's all about crafting content that feels like a natural part of their scrolling feeds, something they genuinely engage with and remember.
Here's how you can do it:
So what do we recommend?
Our Content Recommendations
Tap Into Trends
Stay on top of the latest trends and memes circulating on social media platforms. Whether it's a viral dance challenge on TikTok or a popular hashtag on Instagram, find creative ways to incorporate these trends into your content. For example, create fun and engaging videos using trending sounds or participate in popular challenges with a unique apartment complex twist. By staying relevant, you'll capture the attention of your target audience and increase engagement.
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Give your audience an immersive experience by offering virtual apartment walkthroughs. Use platforms like Facebook Live or Instagram Stories to take potential tenants on a guided tour of your complex, showcasing key amenities, floor plans, and community spaces. Encourage viewers to ask questions in real-time and interact with your leasing team. This interactive approach not only provides valuable information but also allows you to engage directly with your audience and address their concerns.
Take Them On A Virtual Tour
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People connect with people, not just brands. Use social media to humanize your apartment complex by putting a face to your brand. Introduce your leasing team through behind-the-scenes stories, showcase resident testimonials, or share employee spotlights. By highlighting the personalities behind your complex, you'll build trust and rapport with your audience, making them more likely to choose your apartments as their next home.
Put A Face To Your Brand
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Create vlog-style content that provides an authentic glimpse into life at your apartment complex. Invite residents to share their experiences through community reviews or testimonials. Showcasing real people and real stories adds authenticity to your content and helps prospective tenants envision themselves living in your community. Whether it's a day in the life of a resident, a neighborhood exploration vlog, or a highlight reel of community events, embrace the vlog format to connect with your audience on a personal level.
Embrace the Vlog Style
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In conclusion, leveraging social media to drive leases at apartment complexes requires more than just promotional posts and property listings. It's about building a genuine connection with your community through content that resonates with them on a personal level. By putting these concepts into action you can create a social media strategy that drives engagement, builds relationships, and ultimately leads to more leases. So, are you ready to take your apartment leasing game to the next level?
Ready to get started but feel like you might need some help?
We've helped sell out complexes all around the country and can take everything off your hands.
From gathering professional footage, curating social media content, establishing collaborations, knowing your ideal tenants desires... we've got you covered!
Curious about working with us?
Contact us and we'll be in touch 👇
Our Content Recommendations
Engage your community in meaningful conversations by asking questions, soliciting feedback, and encouraging user-generated content. Create polls, quizzes, or challenges that prompt interaction and invite residents to share their thoughts and experiences. By fostering a sense of community online, you'll not only strengthen relationships with existing residents but also attract new tenants who want to be part of a vibrant and engaged community.
Spark Conversations
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Extend your reach and amplify your message by cross-promoting each other's content on social media. Share posts, stories, and updates from local businesses on your own channels, and encourage them to do the same for you. This mutually beneficial arrangement not only increases exposure for both parties but also fosters a sense of camaraderie and support within the community.
Cross-Promote Each Other's Content
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Forge partnerships with local businesses and organizations to create collaborative content that benefits both parties and resonates with your audience. Whether it's a nearby coffee shop, fitness studio, or pet grooming salon, identify businesses that align with the interests and lifestyle of your residents. Tag these businesses in your posts and encourage them to reciprocate, increasing your reach and visibility within the local community.
Foster Community Collaborations:
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Partner with nearby businesses to offer exclusive discounts, promotions, or giveaways to your residents. Whether it's a free meal voucher, a spa treatment, or a gift card to a local boutique, these incentives add value to your leasing packages and encourage prospective tenants to choose your apartment complex. Promote these joint offers on social media, tagging the participating businesses and creating buzz around the collaboration.